The activity is implemented in cooperation with the Institute of Marketing Communications, Faculty of Multimedia Communications of the Tomas Bata University in Zlín. Its goal is to connect companies and experts with students and interested public. The aim of the panel discussions is to create a platform for meeting marketers of companies in the Zlín Region with intention to discuss about their real needs, experiences and problems. Connecting students with local companies is also important. Topic of the first panel: How much does creativity cost?